Definition of packaging in marketing pdf

The multiple roles of packaging in the entire marketing process. Address hygiene has a direct correlation with delivery effectiveness of a mailout, and thus on the efficacy of a. Cim the chartered institute of marketing offers the following definition for marketing. May 31, 2016 in order to capitalize the marketing opportunities, grab market share, meet the completion the marketers enforces on the power of a good product packaging. The outer appearance of the product the package is the first thing a potential customer will see, and so it can be a great marketing tool for the product. Packaging is the activity of designing and producing the container or wrapper for the product. Pdf the purpose of this study is to contribute to the existing research in the field of.

While each varies in makeup, all packages must be designed to attract buyers. Marketing managementis the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges. A brand name x, also called a product brand, is a word, group of words, letters, or numbers that represent a product or service. As defined in the act, packaging is a product put on the market made of any. Many products formerly packaged in glass now come in plastic containers. Packaging provides a surface upon which to communicate information about the product and the. This could be extremely simple, such as a description of what the product is. Packaging functions range from technical ones to marketing oriented ones. Functionally, packaging protects products whilst they are in transit and being stored, enables products to be sold in convenient retail packs in standard weights and measures, and identifies the contents of the package by means of labelling in addition, packaging may play an important part in marketing a product.

Marketing is the process of interesting potential customers and clients in your products andor services. The precision and purity of postal addresses on a mailing list. Browse the definition and meaning of more terms similar to packaging. Below is the american marketing associations definition. Marketing 299 a number of activities, such as product designing or merchandising, packaging, warehousing, transportation, branding, selling, advertising and pricing are. Meaning of packaging packaging is the activity of designing and producing the container or wrapper for the product. It must perform all the basic function such as protection, ease of handling and storage, convenience in usage etc. Packaging contains, protects, preserves, transports. Sometimes people assume marketing is just about advertising or selling, but this is not. Your package design may affect everything from breakage rates in shipment to whether stores will be willing to stock it. Almost every item is packaged before selling may it be biscuits, chocolates, milk etc. Packaging in a market economy the packaging federation.

Red colour package of colgate sensitive toothpaste, for instance, differentiates it. Package graphic design and physical design have been important and constantly evolving phenomenon for several decades. Marketing and the 7ps the national social marketing centre. Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. They play a vital role in developing your image and brand within your target market. However, nowadays, the marketing mix increasingly includes several other ps like packaging, positioning, people and even politics as vital mix elements. Packaging is one of the most important functions in marketing. One such product feature and a strategic one for some products. Packaging packaging includes all the activities of designing and producing the container for a product.

Sometimes people assume marketing is just about advertising or selling, but this is not the whole story. Marketing, branding, and packaging must align on messaging, value proposition, and communication to accomplish the following. The marketing professionals who shape and implement marketing strategy contribute directly to the economic wealth of a nation. Since, the packaging market today is highly competitive, companies use packaging as a tool of sales promotion that often can lead to impulsive buying behavior kuvykaite, dovaliene, and navickiene, 2009. The package may vary from a plastic band wrap to a steel or wooden box or drum. The role of packaging can be as a last point salesman, it can be to convery information to customers, it can be to attract the customer or to achieve the wow factor. Packaging definition is an act or instance of packaging something or someone. Its design and labeling communicate about the product. The container used to protect, promote, transport, andor identify a product.

This is the same idea that companies implement via their packaging. Many types of packaging are available for manufacturers who need to ship and market their products to consumers. Marketing based on the idea that packaging is the clothing of the product. Packaging and branding are both essential to marketing your product or service. The manner in which something, such as a proposal or product, or someone, such as a candidate or author, is presented to the public. A product with good packaging can attract more potential customers. It shows who you are and which consumers may want your product. The role of packaging as a communication tool can be analyzed from different perspectives. A discussion of packaging today means eventually turning to environmental issues.

Jan 25, 2018 the points presented below are substantial so far as the difference between branding and packaging is concerned. The study and practice of marketing have broadened considerably, from an emphasis on marketing as a functional management issue, to a wider focus on the strategic role of marketing in overall. Nov 21, 2018 packaging and branding are both essential to marketing your product or service. Tetrapak is one of the major packagers across the world.

Packaging has four distinct marketing functions, according to the book essentials of marketing, by charles w. Definition of branding according to american marketing association brand is a name, term, design, symbol, or any other feature that identifies one sellers good or service as distinct from those of other sellers. The act, process, industry, art, or style of packing. Read this article to learn about the need, objectives, functions, advantages and disadvantages of packaging of products. Packaging is the use of containers and wrapping materials plus decoration and labeling to protect the product, to help and promote its sales, and to make it. The branding journal is an independent online journal that publishes information and resources about branding strategies worldwide the website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.

In order to capitalize the marketing opportunities, grab market share, meet the completion the marketers enforces on the power of a good product packaging. As we noted before, the marketing mix is predominately associated with the 4ps of. Apr 08, 2017 packaging packaging includes all the activities of designing and producing the container for a product. Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Jun 10, 2019 marketing is the process of interesting potential customers and clients in your products andor services. The difficult part is doing this well, as you need to know every aspect of your business plan. And the package itself can even increase the products utility, making it better. Failing to pay attention to the design of your packaging. As we know first impressions go a very long way in how people perceive anything. Packaging design as a marketing tool and desire to. The task of keeping any product in container, carton, or wrapping in, binding with, or keeping in boxes etc.

Its a huge topic, which is why there are tomes written on marketing, and why you can. Difference between branding and packaging with comparison. Role of packaging in marketing and sales of a product. What is more, colours were really carefully chosen, it means they used light colours. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Physical products require packaging to protect them from damage and to present both the product and its brand attractively to a target group of consumers. Branding is the marketing strategy, in which the marketer uses a name, mark or symbol of a product, to make it easily identifiable by the customer, from the products offered by other competitors in the market. Today in this post well learn meaning of branding, types of brand, strategies of branding, meaning of packaging and labelling, and importance of packaging and labelling. It is an important and effective sales tool for encouraging the consumers for buying.

One of the functions of packaging within marketing communications is to help in the process of building the brand personality and to create links with consumers. Packaging became more important from the marketing point of view with the recent marketing trends, like switching marketing budgets from advertising to other promotional tools, increasing. Packaging definition entrepreneur small business encyclopedia. The 4ps make up a typical marketing mix price, product, promotion and place. The wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean entrepreneur small. Marketing the packaging and labels can be used by marketers to encourage potential buyers to purchase the product. In this lesson, youll learn about the function of packaging, including how packaging is used in marketing. Pdf introduction to packaging ngang perez academia. Most products have some form of packaging, even if its just a price tag. Aug, 20 today in this post well learn meaning of branding, types of brand, strategies of branding, meaning of packaging and labelling, and importance of packaging and labelling. The packaging refers to all those activities related to designing, evaluating and producing the container for a product. Functions of packaging marketing essentials chapter 31, section 31.

Packaging is the use of containers and wrapping materials plus decoration and labeling to protect the product, to help and promote its sales, and to make it convenient for the consumers to use the product. Choose from 500 different sets of marketing terms product packaging flashcards on quizlet. Even after a product is developed and branded, it is important to adopt strategies for other productrelated aspects of the marketing mix. Product packaging is an underappreciated hero in the marketing world. Processes such as cleaning, drying, preserving and materials such as glass, metal, paper or paperboard, plastic employed to contain, handle, protect, andor transport an article. A brief summary of marketing and how it work 01 what is marketing. Their skills attract and retain customers, build sales and generate profits which can then be reinvested as part of a cycle of prosperity. Packaging definition marketing dictionary mba skool.

Considered to be the 5th p of the marketing mix, the role of packaging is growing considerably in importance and it is being used in many ways. To encourage customer safety, goods such as nonprescription drugs, cosmetics, and food items are sold in tamperresistant blisterpacks. Packaging definition of packaging by merriamwebster. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for. It helps consumers use your product for example, by allowing them to reseal it between uses. Your company brand sends a message about your company and its values.

The primary purpose of packaging from a marketing perspective is to underscore why a user would purchase a given product. Due to packagings central task in marketing communications it can be considered one of the most important factors that. Simply, the boxlike container, wherein the product is stored to protect it from any physical damage and at the same time attracting the customer through its appeal is called as packaging. Functions of packaging packaging is one of the most important functions in marketing. It is about putting the right product or a combination thereof in the place, at the right time, and at the right price. The wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean. Increased competition made packaging an important marketing tool and so.

A vision for sustainable packaging the sustainable packaging coalition spc, a project of greenblue, envisions a world where all packaging is sourced responsibly, designed to be effective and safe throughout its life cycle, meets market criteria for. The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. A word, group of words, letters, or numbers that represent a product or service. Marketing communications and graphic design are applied to the surface of the package and in many cases. Ideally, marketing should result in a customer who is ready to buy. Packaging also refers to the process of designing, evaluating, and producing packages.

Indian institute of packaging gives different educational courses in packaging. For the consumer, welldesigned packaging means functional and pleasing. It can be the tool that sets apart their product in a vast sea of options that the consumer has at their disposal. Definition of branding according to american marketing association brand is a name, term, design, symbol, or any other feature that identifies one sellers good or. Packaging is more than just your products pretty face.